On Page Optimization Items

On Page Optimization Items

On page optimization elements include all the things you can actually see on a given web page. From establishing what keywords you’re going to be targeting and making sure every single page has unique, well crafted META tags, to creating your content strategy and making sure there are no spelling and grammar errors.

Keyword List Creation

The foundation of all our SEO efforts, the keyword list establishes what keywords are important and are used to optimize all other components.

META Title & Description Tags

Used in the actual search engine results and a fundamental component in all search engine algorithms, ALL pages require unique titles and description tags.

Keyword META tags can be excluded unless they are required for site search functionality, as they are no longer used by search engines.

Content Strategies

In the world of SEO, content really is king, the more content that's created, the more ranking opportunities will exist.

The following points are the most important areas of consideration for creating site content.

  • 1.) Content Strategy
  • Before content creation begins, thought needs to go into organizing and prioritizing what content should be created. This plan should line up with what the ranking objectives are. If attempting to rank for blue widgets, then content on blue widgets needs to exist. How much content is required, largely depends on how competitive the keyword/category is – the more competitive a topic is, the more content is required.

  • 2.) Regular Content Additions
  • New content should be a daily, weekly or monthly occurrence. Fresh content not only provides signals to search engines that the site is current and relevant, but it’s also something that users expect and helps increase key metrics such as time on site, reduces bounce rates and other metrics.

  • 3.) Related Content Creation
  • Content needs to be on theme and based on what keywords the copy is designed to target. Keep the topics focused on the target keywords.

  • 4.) Content Optimization
  • All content will need to be optimized for maximum SEO impact. Optimization includes ensuring the content contains the appropriate keyword density, that there are keyword rich links to other sections/pages and that keyword rich headers & sub-headers are used. Never use graphics for content – all copy should be text based to ensure bots can crawl and read it.

  • 5.) Avoid Duplicate Content
  • All content must be unique – duplicate content of any sort cannot be used. Search engines go to great lengths to exclude sites that use duplicate content from their search results. Using duplicate content will not only cause ranking issues with the page using the copy, but can cause site wide ranking & indexing issues.

    Every effort must be made to re-write content coming from other sources. If content needs to be duplicated across multiple sections/categories, then the use of canonical tags to identify the main page is required.

  • 6.) Content Organization & Location
  • Content needs to be logically organized on the site, not just so that search engines can crawl and index it, but also so users can easily navigate and search the content. Use the site to house content and video, not social media sites.

  • 7.) Spelling & Grammar Errors
  • Ensuring your site is free of spelling and grammar errors is an important task that can’t be overlooked. Regular crawls to identify and correct issues must be performed – failure to do so can result in lower conversion rates and reduced rankings if the problems are significant enough. Nothing makes a site look more unprofessional than obvious spelling and grammatical issues.


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