Dental Digital Marketing
Social Media, Paid Search & SEO Solutions for Dentists
WMT has 25 years of digital marketing experience, and over 12 years of dental marketing experience. We help grow dental practices by improving patient acquisition & retention using our proven marketing tactics, including organic search (SEO), Google Ads, Facebook & IG ads, and with our partnership with Nexhealth. We help dental practices improve processes & maximize lead conversion, minimize cancelled and missed appointments and much more. Whether your a DSO with multiple clinics, or are an individual practice owner, looking to grow and eventually sell your practice, we can help.
Dental Advertising Made Easy
How It Works at WMT
WMT has been providing dental marketing and advertising solutions since 1999, and over the years we've learned a thing or two about dental SEO, paid search and social media marketing.
Starting with your website, we'll make sure that SEO elements are dialed in so you can generate as much organic traffic as possible. This includes conversion elements, Google Analytics, Tag Manager, Search Console and Call Tracking to ensure we're tracking conversions properly and month end analysis/reporting.
As part of the SEO & Social Media campaigns, we'll establish the content creation plan. Topic selection will focus on what we want to be ranking for. All content is written by one of our senior copywriters to ensure quality standards.
For Google Ads, our paid search team will set up/optimize your Google My Business account for local map traffic and calls. The team will also build out your G Ads account, including keyword list, ad copy, and configuring all the other account settings.
For your social media campaign, the team will go through your social profiles and optimize images, copy, and review/remove old posts to make sure everything is aligned with branding. If you've opted for paid social ads, we’ll take care of creating your ad account(s), creating ads, setting up tracking and other related tasks.
At the end of this process, you’ll have high performing SEO, Paid Search & Social Media campaigns that all use our proven methodology based on our activity in the dental vertical the last 15 years.
Book your free no-obligation discovery call now and let’s explore how we can customize our digital marketing solutions to grow your dental practice.
Book Your Free, No-obligation Discovery Call
SEO Made for Dentists
Outrank Competing Clinics in Google
With 25 years of experience, you could say we know SEO. We've helped other dental clinics in Ontario increase their organic search traffic from Google over 400%. The first step is conducting a site audit to identify the issues, such as technical elements, content deficiencies, META titles & descriptions, H1’s, schema markup, user experience issues to name a few.
One of the most common problem for dental clinics is that they are using duplicate content lifted from other websites without even knowing it. This is thanks to the agencies who provide inexpensive dental sites. Using a tool like Copyscape or Grammarly can quickly tell you if you're facing this common issue.
Once we’ve identified all the issues, we map out the recommended strategy and solutions to fix the problems and get your site on page 1 for all your core keywords.
Google Ads for Dentists
Creating Campaigns That Generate New Patients
The dental vertical is competitive. In G Ads this results in a higher cost per click. So setting an appropriate click budget is important. Depending on your geographical location (GTA or non-GTA), and local competition levels, you'll need to budget between $1-2k per month (or more if possible) on ad spend (excluding management fees).
While at first glance this may seem like a lot, the average annual revenue per patient "AARP" in Ontario ranges between $200 to $250 in hygiene fees per active patient and $350-$400 in dental fees per active patient, totaling $550 to $650 per patient, per year, with the average retention time being 7 years. We normally see a total cost per conversion between $10-$30 (includes all marketing costs).
With acquisition costs like this it’s important you have a solid process in place to maximize these leads – i.e. a good phone system and properly trained staff so you’re not wasting leads, and converting as many leads into actual patients. Tracking is also a very important area to have nailed down. Ideally, you're able to track all leads as they flow from the original source, i.e. G Ads, to your site, and finally to either a contact form or phone call. This allows you to be able to easily see what campaigns are generating the leads - without having to generate reports manually (and normally inaccurate).
We work with NexHealth, which can tie into any existing dental CRM system, Dentrix, OpenDental, Solution Reach, etc... and provides campaign level tracking, complete patient communication management (appointment bookings, reminders, etc...), and much more.
Let the Experts at WMT Take Care of Your G Ads Campaigns
Dental Social Media Marketing
Facebook Lead generating machines
WMT understands what's required to build a lead generating magnet in Facebook. We start by looking at all aspects of your Facebook channel to make sure setup for success. Then we build out your ad account and create the right audience demographics for your specific location and practice specialties. We use a combination of Facebook ad types to promote your practice, build followers to your channel and generate qualified leads.
WMT handles all aspects of social media marketing from account setup, targeting optimization, ad creation, and ongoing management.
Facebook Campaigns that Generate Leads
Website Design & Development for Dentists
Creating Website That Convert Leads to Patients
To support marketing and patient user experience, WMT also provides turnkey website design and development solutions on the WordPress platform.
We understand the dental vertical intimately, which helps reduce costs associated with redesigning your clinics website. One of the biggest costs involved in a dental website redesign is content creation. Any existing content from the old site will need to be rewritten before it can be used on the new site. We take that burden off your plate, all we need are some bullet points and clarification around the treatments you offer, which also greatly speeds up the time required. We also know what convert and what doesn't - we'll integrate compelling calls to action that generate leads.
One of the most common problem for dental clinics is that they are using duplicate content lifted from other websites without even knowing it. This is thanks to the agencies who provide inexpensive dental sites. Using a tool like Copyscape or Grammarly can quickly tell you if you're facing this common issue.
As part of all clinic redesigns, we also ensure all SEO best practices are built-in from the ground up to increase traffic from organic search.
So if you're looking to improve your website with either a custom built WP theme, or a stock, but customized WP theme, reach out to us today, let's see what we can come up with for you.
Website Design that Converts
The WMT Experience
Dedicated to providing real world results for dental practices
Over the last decade Web Marketing Toronto has created a system and methodology for dental clinic digital marketing that will grow your practice, putting you in the best possible position whether you're looking to sell your dental practice, or simply looking to increase clinic profitability. Reach out and let's talk about how we can help grow your clinic's online presence and improve patient interaction and retention with our partnership with NextHealth.
Innovation and learning are important to WMT. To keep up with the ever-changing world of digital marketing, we're always running experiments, tests and analyzing the data, as well as managing a healthy portfolio of client properties. It's this commitment to learning and growth that allows us to provide clients with best in class digital marketing services.
Take a few minutes and read our dental case study and see how we've helped dental clinics in Ontario increase website traffic over 200% year over year.
AQUIRE NEW PATIENTS
Dental Marketing Info Request
Increase Clinic Leads, Revenue, Traffic & Patient Retention
WMT's team of SEO, Paid Search & Social experts will deliver the ROI you need for your dental practice.
“WMT provides quality SEO services. I have been working with them for about 5 years and they have helped my business grow considerably over this time.”
“We’ve been working with WMT for 8 years and count on the data-based decisions they provide for our SEM, SEO & Social Media campaigns.”
