General Digital Marketing Articles

Find out what's new in the world of online marketing.

Take your digital marketing efforts to the next level with the strategies, tactics, and guidance contained in these helpful and insightful articles on the WMT digital marketing blog. Here, you’ll find valuable information on all different types of digital marketing, including conversion optimization, website design, user experience, content marketing, and so much more. Read on to learn more from the digital marketing experts here at WMT.


Understanding Digital Marketing Costs

The Complete Guide to the Costs of SEO, SEM & Social Media Digital Marketing Campaigns When considering setting a budget for your business’ digital marketing, it’s critical to truly understand how the costs of search engine and social media campaigns are calculated, and the different factors that can affect the…

Digital Marketing Strategies in the Age of COVID-19

If there’s one thing that is certain during the global COVID-19 pandemic, it’s that we’ll never truly get back to ‘business as usual’ as consumer behaviour and preferences continue to evolve over the difficult months we have ahead of us. The impact of the COVID-19 pandemic has had a huge…

Content Marketing is Critical for SEO, Social & PPC Campaigns

Why Content Marketing Needs to Be a Top Priority for Your Business Two of the biggest challenges facing any business in the modern digital landscape are: 1) Establishing trust and authority as an expert to your audience2) Proving to Google that you’re the #1 site for your top keywords Each…

Importance of Conversion Optimization in PPC Campaigns

How Conversion Optimization Improves the Performance of Websites and Landing Pages Your website doesn’t exist just to look pretty. It’s there to drive business for you. As the central hub of all your digital marketing activity, you depend on your website and need it to achieve results. In simplest terms,…