Dental Marketing Solutions

Drive Patient Acquisitions with New Affordable, Google Ads, SEO & Social Media Packages

With over 15 years experience with dental clinics SEO, Google Ads and Meta Ads marketing campaigns, we've fined tuned a set of basic marketing packages that deliver results while remaining affordable for any dental practice. 

Marketing Case Study

Georgian Dental - Barrie & Orillia Clinics

15+ Years of Growth - Successful DSO Sale

For over 15 years, Web Marketing Toronto has partnered with Georgian Dental, helping the practice evolve from a local clinic into a thriving, high-value business. Together, we built sustainable patient acquisition systems, optimized performance, and positioned the clinic for the ultimate milestone: selling its Barrie and Orillia locations to a Dental Service Organization (DSO).

For most dentists, selling to a DSO represents the ideal exit strategy — a chance to retire or semi-retire while knowing their life’s work will continue to serve patients. In Georgian Dental’s case, the owner chose semi-retirement, continuing to practice while enjoying the financial security and freedom that comes with the sale.

Driving Growth Through Diversified Marketing

The foundation of this success was a balanced marketing system that combined SEO, Google Ads, and social media campaigns.

In a single month, the clinic generated 464 new patient leads, broken down into 156 from SEO, 100 from Google Ads, and 208 from Facebook/Instagram.

Leads are automatically imported into the client's CRM using Zapier and Dentrix, and assigned to the clinic using Trello.  

Record Efficiency Year Over Year

Marketing performance didn’t just scale — it became more cost-effective. With a combined monthly spend of $6,553 on paid ads, the clinic achieved an average cost per conversion of just $22.31. That’s a 42% decrease from last year, meaning more patients were acquired at a significantly lower cost.

Key Call Outs:

  • 42% lower cost per conversion vs. last year
  • ROI improving year after year

Let’s Grow Your Clinic’s Value

At Web Marketing Toronto, our mission is simple and steadfast: help dentists grow their practice into a valuable, acquisition-ready business. Whether you’re looking to scale steadily, build equity for a potential DSO exit, or enjoy more control over your time, we’ll implement a marketing system that helps you achieve it.

 

 

 

 

 

 

How We Help:

  • Expand with confidence - Build a steady patient pipeline that fuels continuous growth.
  • Maximize your equity - Position your practice to command top value when it's time to sell.
  • Enjoy more flexibility - Free yourself to work on your terms and live the lifestyle you want.

 

GET STARTED TODAY

Complete our short form to book a call to discuss your specific marketing requirements.
 
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Marketing Package Options

Choose our Complete package, or go À la Carte.

Complete

 

1.) Organic Search Campaign

Monthly SEO campaign includes:

  • Initial review of website and documentation of issues
  • Content topics for 6 months of blog posts (15 topics total)
  • Two unique, SEO-optimized 800-1000 word blog posts monthly
  • Promotional posts for Facebook, IG & GMB to support blog posts
  • Monitoring Google Analytics (GA) and Search Console (GSC)
  • Monthly site scans to pre-emptively identify and resolve issues
  • Review GMB account to ensure max. optimization
  • 1-hour monthly allowance for fixing emerging issues

 

2.) Google Ads Campaign

Paid search campaign includes:

  • Creation of targeted keyword lists
  • Complete Google Ads account setup, including account structure and organization
  • Ad copy creation and ad asset development
  • Ad scheduling and budget setting
  • Monthly management includes budget pacing, continuous optimization, testing and refinements to drive continuous improvements in performance.
  • Monthly Reports: Receive detailed reports summarizing your campaign's performance and our strategy for upcoming improvements.
  • Ad spend billed directly by Google
  • $1000 Minimum monthly ad spend

 

3.) Meta Ads (Facebook/IG) Campaign

Facebook/Instagram Ads campaign includes:

  • Setting up FB advertiser account
  • Ad Creation: Create engaging ads, including standard, carousel, and lead form ads tailored to your brand's voice and objectives.
  • Ad Copywriting: Craft compelling ad copy that resonates with your target audience and drives action.
  • Audience Targeting: Build custom audience targeting options to ensure your ads reach the right people at the right time.
  • Ad Schedules & Budgets: Strategically set ad schedules and budgets to maximize your return on investment.
  • Imagery Selection: Choose from a selection of high-quality client supplied images to complement your ad creatives.
  • Monthly Creative Refreshes: Keep your ad campaigns fresh and engaging with our monthly creative updates.
  • Audience Adjustments: We'll fine-tune your audience settings to continuously improve campaign performance.
  • Monthly management includes continuous optimization, testing and refinements to drive continuous improvements in performance.
  • Monthly Reports: Receive detailed reports summarizing your campaign's performance and our strategy for upcoming improvements.
  • Ad spend billed directly by Meta
  • $1000 Minimum monthly ad spend

 

4.) Reporting & Analysis

To ensure you’re getting the most value from your campaigns we also provide complete transparency of campaign performance, which includes:

  • Custom Google Looker Studio dashboard
  • Creation of a custom Google Looker Studio dashboard for campaign performance insights
  • Detailed manual analysis and review of active campaigns
  • A comprehensive monthly performance analysis summary
  • Monthly 30 minute conference call to review campaign performance, review our insights and discuss any issues that arise.

 

5.) Conversion Tracking Setup

All of our campaigns include making sure we're able to track conversion performance, specifically the following items:

  • Zapier automatic lead forwarding - for lead generation Meta Ad campaigns
  • Meta pixel setup and configuration along with custom conversion setup - for traffic based Meta Ads campaigns (where conversions occur on the website, not FB or IG)
  • Google Tag Manager account creation & setup - for Meta traffic campaigns and Google Ads/organic search campaigns
  • Google Analytics account creation/setup/configuration - for Meta traffic campaigns and Google Ads/organic search campaigns
  • Google Ads conversion setup - part of G Ads campaigns 
  • CallRail call tracking account creation & setup - for campaigns where call tracking is required

 

These items allow us to be able to track conversions back to what campaign generated the sale/lead and is vital for optimization of the campaigns, and for our monthly reporting.

 

$1499/month

Month to Month - 30 Day Notice

À la Carte Marketing Options

Or choose individual campaigns...

SEO

 

Monthly SEO campaign includes:

  • Initial review of website and documentation of issues
  • Creation of two unique, optimized 800-900 word blog posts per month
  • Supporting promo post copy for Facebook and Google My Business designed to drive traffic to blog posts
  • Monitoring SEO performance in GA, GSC
  • Monthly full site scans to find issues before search engines and users do
  • 1hr per month to fix issues that arise 

 

 

$899/month

No Contracts - 30 Day Notice

G Ads

 

Monthly G Ads campaign includes:

  • Creating keyword lists
  • Full Google Ads account setup
  • Account structure & organization
  • Ad copy creation
  • Creation of ad assets
  • Setting ad schedules
  • Setting budgets
  • Ongoing management & optimization



 

$899/month

No Contracts - 30 Day Notice

FAcebook/Instagram

 

Facebook & IG ad campaigns include:

  • Setting up FB advertiser account
  • Creation of both standard, carousel and lead form ads
  • Creation of Ad copy
  • Building audience targeting options
  • Setting ad schedules & budgets
  • Stock imagery selection (or custom images if available)
  • Monthly creative refreshes
  • Adjustments to audience settings

 

$899/month

No Contracts - 30 Day Notice
  • For Google, Microsoft and Meta Ads, monthly ad spend is in addition to campaign management fees.
  • Ad spend is paid directly to Google, MS & Meta on client supplied credit card.
  • Campaign management fees are automatically charged on the 1st of every month.
  • Tracking setup items are not included in À la Carte packages - Extra one time setup fee of $149.00 will apply, depending on your campaigns.
  • Zapier automatic lead forwarding is an additional $50/mth in À la Carte packages - lead tracking is provided directly in Meta Ads console.

GENERATE LEADS & SALES - GROW YOUR CLINIC

Book Your Discovery Call

Let’s connect to discuss what package makes sense for your practice.