Paid Search Advertising (SEM)

Boost search visibility and acquire valuable new customers with strategic SEM campaigns optimized to achieve maximum business results

Paid search campaigns are one of the most efficient ways to drive business results online. With the right approach to SEM, your business can achieve greater visibility on the most competitive search terms, drive highly-targeted and relevant visitors to your website, and generate new leads and sales. At WMT, our strategic data-driven approach to paid search marketing has elevated our clients to new levels of business success.

Summary of Experience

Strategic SEM Direction and Hands-on Management Proven to Drive Results

Paid search campaigns are one of the most efficient ways to drive business results online. With the right approach to SEM, your business can achieve greater visibility on the most competitive search terms, drive highly-targeted and relevant visitors to your website, and generate new leads and sales.

WMT’s approach to paid search marketing has been proven in a wide variety of industries to successfully drive business results through the acquisition of high-value visitors. These visitors are driven to the most relevant content and optimized landing pages, guiding them to effective conversion points and a positive user experience.

Whether optimizing or rebuilding an existing SEM account, or helping a client get started with paid search for the first time, WMT’s data-driven approach ensures that all SEM efforts are aligned with business goals and focused on the keywords and search queries that will have the greatest impact with the highest level of efficiency.

SEM Audits

Comprehensive Analysis and Insights to Ensure Clarity of Strategic Direction

WMT firmly believes the first step of any successful SEM strategy needs to be a detailed and complete audit. Through this process, the clients’ website, keyword list, competitive environment, and business objectives are analyzed to generate a comprehensive report that guides the creation and optimization of all SEM efforts.

For clients with existing SEM accounts, the audit will include extensive analysis of past paid search results. This will include a deep-dive on all historical paid search metrics, as well as ad copy, ad creative, targeting settings, audiences, conversions, on-site behaviour, and other critical factors to identify all optimization opportunities.

New Accounts and Rebuilds

Sem Strategies and Execution for New Accounts and for Existing Campaigns

Whether you’re new to using paid search marketing as part of your digital strategy, or have an existing SEM account in need of an overhaul, WMT will provide the guidance and hands-on management that you need to make it succeed. Our team specializes in continual optimization of SEM campaigns with a focus on maximizing ROI.

Whether you’re changing the direction of your overall digital strategy or starting up an SEM account from scratch, WMT ensures that all paid search campaigns are setup for maximum impact. As part of all new accounts and rebuilds, analytics & conversion tracking are configured to provide total transparency in to SEM performance.

Competitor Analysis & Strategy

Outsmart Competition and Acquire Valuable Market Share With Strategic SEM

A critical element of any SEM strategy includes a comprehensive analysis of the competitive environment and understanding how these factors can be leveraged for your success. WMT compiles valuable competitive data from multiple sources to develop a clear picture of SEM competition and where the biggest opportunities exist.

WMT works with you to craft a robust yet agile SEM marketing strategy that will effectively target your key competitors and quickly react to changing market conditions. Whether you go head-to-head with a single main competitor, or engage in an aggressive vertical with multiple competitors, your business will be positioned to win.

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Ongoing Management

Continual Sem Optimizations, Detailed Analysis, and Insightful Reporting

In order to maximize the effects of any SEM campaign, it’s essential to continually monitor and analyze performance to determine areas of optimization, as well as identify changing market conditions. Whether it’s new competitors joining the fray, seasonal trends, or evolving user behaviour, your SEM needs to adapt accordingly.

Transparency is one of the cornerstones of WMT’s success, and this fact shines through in the insightful performance reports we provide our clients. We believe in the value of an open dialogue with all our clients, where we provide strategic recommendations, detailed analysis of performance, and transparency in to all actions.

Landing Page Creation

Crafting the Optimum Landing Page Experiences to Drive More Conversions

Acquiring targeted, relevant users to your website through SEM is step #1, but if the on-site landing experience isn’t up to par, those visitors may not end up converting. WMT brings a wealth of landing page design experience to bear for your business, optimizing pages to provide the best path to conversion for your SEM visitors.

Calls-to-action on each landing page are designed for maximum impact, and on-page content is crafted to be clear, concise, and valuable. WMT works to ensure that from the second SEM visitors arrive on your site, they are provided the most relevant content to meet their needs, in a format that is optimized to maximize conversions.

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