Gain organic search ranks and traffic for the most relevant core business keywords
Improve the efficiency of paid search campaigns to gain revenue & new customers
Devise an ongoing content strategy to boost SEO authority and reinforce trust
Scope of Work
Strategies, Tactics & KPI's
Methods & Tactics
- Consistent formatting of all back-end SEO elements & code clean-up
- Proper optimization of all on-page copy and image elements
- Regularly scheduled site scans to proactively address potential issues
- Ongoing SEO updates & maintenance to back-end and on-page elements
- Monthly deep-dive analysis to identify areas of opportunity & monitor progress
- Streamline the account structure by simplifying campaign & ad group organization
- Overhaul keyword list to refine core term targeting as well as products & brands
- Implement audience lists and retargeting to more effectively regain past visitors
- Continual optimization of campaign settings, bids, location targeting, and keywords
- Regular analysis and monthly reporting of performance and new opportunities
Social Media & Content Tactics:
- Continual creation of high-value content with an SEO-first approach
- Distribution of content through established social media channels
- Optimize content for conversions, product exploration, and purchase influence
KPI's - Measuring Success
A critical element of any digital marketing plan is accurate measurement, reporting, and analysis of results. WMT provides in-depth monthly reports on SEO, SEM, and Social/Content activities, delivering complete transparency on current activities, upcoming actions, and business results.
- Organic search marketing reports include detailed performance data on keyword rank growth, traffic trends, conversion results, landing page performance, and more.
- Paid search marketing reports cover revenue generation results, recent optimizations and account changes, and overall ROI performance of SEM campaigns.
- Social media and content performance reporting, included as part of the overall SEO report, highlights organic search impact of content assets and social traffic.
It's All in the Results
The Low Carb Grocery - In Their Own Words
“The success of our business hinges on the effectiveness of our digital marketing strategy. Thanks to WMT, we are winning in the digital space with powerful SEO and SEM campaigns that really work to drive sales and bring new customers in.
Without a doubt, WMT has elevated our position in search engines and helped us grow our business the right way. They’re always clear and transparent about their recommendations, and have the research and data to back them up. WMT is a key part of our business, and one of the reasons The Low Carb Grocery is Canada’s preferred source for low carb and keto health foods online.”
Justine Yip, Owner of The Low Carb Grocery