1.) Organic Search Campaign
Monthly SEO campaign includes:
- Initial review/audit of website and documentation of issues
- Content topics for 6 months of blog posts (15 topics total)
- Two unique, SEO-optimized 800-1000 word blog posts monthly
- Promotional posts for Facebook, IG & GMB to support blog posts
- Monitoring Google Analytics (GA) and Search Console (GSC)
- Monthly site scans to pre-emptively identify and resolve issues
- Review GMB account to ensure max. optimization
- 1-hour monthly allowance for fixing emerging issues
2.) Google Ads Campaign
Paid search campaign includes:
- Complete Google Ads account setup
- Strategy, competitive review and planning
- Organizing & building out account structure
- Ad copy creation and ad asset development
- PMAX, dynamic ads & responsive ads
- Ad scheduling and budget setting
- Monthly management includes:
- Budget pacing
- Continuous optimization
- Testing and refinements
- A/B testing
- LookerStudio monthly reports & manual analysis
- Ad spend billed directly by Google
- $500 Minimum monthly ad spend
3.) Meta Ads (Facebook/IG) Campaign
Facebook/Instagram Ads campaign includes:
- Setting up FB advertiser account
- Ad Creation - Create engaging standard, carousel, and lead form ads
- Tailored to your brand's voice and objectives
- Ad Copywriting - Craft compelling ad copy that resonates with your target audience and drives action
- Audience Targeting - Competitive analysis and planning
- Create custom audience targeting to ensure your ads reach the right people at the right time
- Ad Schedules & Budgets - Strategically set ad schedules and budgets to maximize your return on investment
- Images & Video for Ads:
- Choose from a selection of high-quality client supplied images to complement your ad creative
- Basic video edits - adding music, trimming lengths, cropping aspect ratios and other basic edits
- Advanced video edits - assembling multiple clips, adding text/audio overlays are available
- Extra costs apply, request your estimate
- Monthly Creative Refreshes - Keep your ad campaigns fresh and engaging with our monthly creative updates
- Audience Adjustments to continuously improve campaign performance
- Monthly Management includes continuous optimization, testing and refinements to drive continuous improvements in performance
- Ad Spend Billed Directly by Meta
- $500 Minimum monthly ad spend
4.) Reporting & Analysis
To ensure you’re getting the most value from your campaigns we also provide complete transparency of campaign performance, which includes:
- Custom Google Looker Studio dashboard
- Creation of a custom Google Looker Studio dashboard for campaign performance insights
- Detailed manual analysis and review of active campaigns
- A comprehensive monthly performance analysis summary
- Monthly 30 minute conference call to review campaign performance, review our insights and discuss any issues that arise
5.) Conversion Tracking Setup
All of our campaigns include making sure we're able to track conversion performance, specifically the following items:
- Zapier automatic lead forwarding - for lead generation Meta Ad campaigns
- Meta pixel setup and configuration along with custom conversion setup - for traffic based Meta Ads campaigns (where conversions occur on the website, not FB or IG)
- Google Tag Manager account creation & setup - for Meta traffic campaigns and Google Ads/organic search campaigns
- Google Analytics account creation/setup/configuration - for Meta traffic campaigns and Google Ads/organic search campaigns
- Google Ads conversion setup - part of G Ads campaigns
- CallRail call tracking account creation & setup - for campaigns where call tracking is required
These items allow us to be able to track conversions back to what campaign generated the sale/lead and is vital for optimization of the campaigns, and for our monthly reporting.
$899/month
Month to Month, No Commitment
