Digital Marketing Articles & Updates

Every week we share our expertise on effective strategies and techniques to help improve the ROI of your online campaigns.


Google Announces Big Changes with PPC Keyword Data Transparency

SEM advertisers depend on search term insights to guide and optimize their Google Ads campaigns, however a recent change announced by Google has many marketers concerned that a valuable data point will be taken away. What the Change to Google Ads Search Term Data Means for Paid Search Advertisers One…

Why You Need a Fast Website

Understanding the Critical Importance of Site Speed for SEO and Conversion Performance Imagine for a moment that you’ve just walked up to a store that you’re interested in. You go to open the door, and the handle won’t move. Instead, a timer pops up that tells you the door will…

Content Marketing is Critical

Why Content Marketing Needs to Be a Top Priority for Your Business Two of the biggest challenges facing any business in the modern digital landscape are: 1) Establishing trust and authority as an expert to your audience2) Proving to Google that you’re the #1 site for your top keywords Each…

Importance of Conversion Optimization

How Conversion Optimization Improves the Performance of Websites and Landing Pages Your website doesn’t exist just to look pretty. It’s there to drive business for you. As the central hub of all your digital marketing activity, you depend on your website and need it to achieve results. In simplest terms,…

Choosing The Right Social Media Platforms

How to Select the Social Media Channels that Align with Your Digital Marketing Strategy As marketers, it’s no secret that we are all tasked with including social media as part of digital strategy. It’s proven itself to be a powerful way of reaching our audiences, engaging them, building relationships, and…

SEM Performance Warning Signs

Common SEM Account Performance Problems & What You Should Do to Fix Them If you’re not an experienced SEM account management professional, it can be difficult to really know for certain if your paid search efforts are working the way they should, or if they’re optimized for maximum performance. There…