Digital Marketing Articles & Updates

Every week we share our expertise on effective strategies and techniques to help improve the ROI of your online campaigns.


Understanding Digital Marketing Costs

The Complete Guide to the Costs of SEO, SEM & Social Media Digital Marketing Campaigns When considering setting a budget for your business’ digital marketing, it’s critical to truly understand how the costs of search engine and social media campaigns are calculated, and the different factors that can affect the…

Digital Marketing Strategies in the Age of COVID-19

If there’s one thing that is certain during the global COVID-19 pandemic, it’s that we’ll never truly get back to ‘business as usual’ as consumer behaviour and preferences continue to evolve over the difficult months we have ahead of us. The impact of the COVID-19 pandemic has had a huge…

Big PPC Keyword Data Transparency Changes

SEM advertisers depend on search term insights to guide and optimize their Google Ads campaigns, however a recent change announced by Google has many marketers concerned that a valuable data point will be taken away. What the Change to Google Ads Search Term Data Means for Paid Search Advertisers One…

Why You Need a Fast Website – Site Speed Matters

Understanding the Critical Importance of Site Speed for SEO and Conversion Performance Imagine for a moment that you’ve just walked up to a store that you’re interested in. You go to open the door, and the handle won’t move. Instead, a timer pops up that tells you the door will…

Content Marketing is Critical for SEO, Social & PPC Campaigns

Why Content Marketing Needs to Be a Top Priority for Your Business Two of the biggest challenges facing any business in the modern digital landscape are: 1) Establishing trust and authority as an expert to your audience2) Proving to Google that you’re the #1 site for your top keywords Each…

Importance of Conversion Optimization in PPC Campaigns

How Conversion Optimization Improves the Performance of Websites and Landing Pages Your website doesn’t exist just to look pretty. It’s there to drive business for you. As the central hub of all your digital marketing activity, you depend on your website and need it to achieve results. In simplest terms,…