WMT BLOG

Digital Marketing Articles & Updates

Every week we share our expertise on effective strategies and techniques to help improve the ROI of your online campaigns.

BLOG CATEGORIES

covid-19 and online sales

Digital Marketing Strategies in the Age of COVID-19

If there’s one thing that is certain during the global COVID-19 pandemic, it’s that we’ll never truly get back to ‘business as usual’ as consumer behaviour and preferences continue to evolve over the difficult months we have ahead of us. The impact of the COVID-19 pandemic has had a huge…
CONTINUE READING

Big PPC Keyword Data Transparency Changes

SEM advertisers depend on search term insights to guide and optimize their Google Ads campaigns, however a recent change announced by Google has many marketers concerned that a valuable data point will be taken away. What the Change to Google Ads Search Term Data Means for Paid Search Advertisers One…
CONTINUE READING

Why You Need a Fast Website – Site Speed Matters

Understanding the Critical Importance of Site Speed for SEO and Conversion Performance Imagine for a moment that you’ve just walked up to a store that you’re interested in. You go to open the door, and the handle won’t move. Instead, a timer pops up that tells you the door will…
CONTINUE READING

Content Marketing is Critical for SEO, Social & PPC Campaigns

Why Content Marketing Needs to Be a Top Priority for Your Business Two of the biggest challenges facing any business in the modern digital landscape are: 1) Establishing trust and authority as an expert to your audience2) Proving to Google that you’re the #1 site for your top keywords Each…
CONTINUE READING

Importance of Conversion Optimization in PPC Campaigns

How Conversion Optimization Improves the Performance of Websites and Landing Pages Your website doesn’t exist just to look pretty. It’s there to drive business for you. As the central hub of all your digital marketing activity, you depend on your website and need it to achieve results. In simplest terms,…
CONTINUE READING

Making Sure You Choose The Right Social Media Platforms

How to Select the Social Media Channels that Align with Your Digital Marketing Strategy As marketers, it’s no secret that we are all tasked with including social media as part of digital strategy. It’s proven itself to be a powerful way of reaching our audiences, engaging them, building relationships, and…
CONTINUE READING