SEM advertisers depend on search term insights to guide and optimize their Google Ads campaigns, however a recent change announced by Google has many marketers concerned that a valuable data point will be taken away. What the Change to Google Ads Search Term Data Means for Paid Search Advertisers One…
Common SEM Account Performance Problems & What You Should Do to Fix Them If you’re not an experienced SEM account management professional, it can be difficult to really know for certain if your paid search efforts are working the way they should, or if they’re optimized for maximum performance. There…
