Overhaul SEM campaigns to maximize conversion generation
Implement an end-to-end SEO plan following all best-practices
Leverage content marketing & social media to reinforce SEO
Scope of Work
Strategies, Tactics & KPI's
Methods & Tactics
- Complete review & reconfiguration of all analytics settings
- Implement Google Tag Manager to simplify conversion tracking
- Configure and manage phone call conversion tracking tool
- Creation of a complete keyword list across all practice areas
- Develop a logical & comprehensive campaign & ad group structure
- Craft compelling ad copy & engaging creative assets
- Overhaul existing website & redesign with SEO fundamentals
- Revise navigation to be more intuitive & improve user experience
- Optimize on-site copy for maximum SEO authority
- Create high-value educational blog content & articles
Social Media Tactics:
- Refresh and optimize social media accounts
- Distribute high-value blog content through Facebook
- Leverage social media advertising to boost content visibility
KPI's - Measuring Success
As part of WMT’s commitment to transparency, regular reports are delivered on the performance of all digital marketing efforts. These reports highlight the results obtained and detail all critical KPIs for each channel.
- SEM reports focus on conversion growth and ROI, as well as CPCs, keyword performance, campaign and ad group breakdown, and more.
- SEO reports focus on traffic and conversion performance, as well as top-performing content and landing pages.
- Social media reporting, included as part of the overall SEO report, highlights audience growth, engagement, and conversions.
In addition to traditional conversion tracking - sales and form submissions - we also use call tracking so we're able to track inbound calls by traffic source (i.e. organic, paid search, social, direct, etc...). We only count unique callers with call durations over 30 seconds, as we've found calls that don't meet these minimum requirements shouldn't be counted as an actual conversion.
It's All in the Results
Georgian Dental - In Their Own Words
“We’ve been working with WMT for several years now and have come to count on the sound data-based decisions they provide for all aspects of our digital footprint. They have delivered incredible results for our SEM, SEO & Social Media campaigns. WMT also makes it easy for us to make informed marketing decisions with clear, transparent monthly reporting and analysis.
If you’re looking for a trust-worthy digital marketing partner – we would highly recommend WMT, they bring innovative thinking and results-driven strategies, which over the years has greatly help increase our client base and long-term revenue potential.”
Dr. Adam Tan, Georgian Dental