Digital Marketing for Dental Clinics

Social Media, Paid Search & SEO Solutions for Dentists

WMT has over 23 years experience with all aspects of digital marketing. This experience will help your clinic improve patient acquisition & retention through proven marketing tactics, such as SEO, Google Ads, social media, as well as improving clinic processes to maximize lead conversion and minimize cancelled and missed appointments. If you’re looking to grow and eventually sell your practice, we can help.  

60-Day New Patient Guarantee  

No BS Money Back Guarantee

WMT offers all new dental clients a 60 day new patient money back guarantee on our dental marketing services. The number of patients delivered each month will be subject to your market, however ranges between 20-80 or more are typical. In order to qualify for our money back guarantee, the following requirements must be met:

  • Our recommendations are followed - no substitutions, or changes allowed (see marketing package requirements below)
  • If your website needs improvements, these must be addressed prior to campaign launch (includes older, outdated sites, design and user experience issues)

We've created a custom dental marketing package for the 60 day guarantee which includes:

  • Email marketing campaign
  • Facebook lead generation campaign
  • SEO (search engine optimization) campaign
  • Paid search (Google Ads) campaign

Get all the details by booking a free no-obligation discovery call with us today.

Book Your Free, No-obligation Discovery Call

Complete our short form and let's book a time to talk about your marketing plan.

SEO Made for Dentists 

Outrank Competing Clinics in Google

With 23 years of experience, you could say we know SEO. We've helped other dental clinics in Ontario increase their organic search traffic from Google well over 200%. The first step is conducting a site audit to identify the issues, such as technical elements, content deficiencies, META titles & descriptions, H1’s, schema markup, user experience issues to name a few.

Once we’ve identified all the issues, we map out the recommended strategy and solutions to fix the problems and get your site on page 1 for all your core keywords.

Google Ads for Dentists

Creating Campaigns That Generate New Patients

The dental vertical is competitive. In G Ads this results in a higher cost per click. So setting an appropriate click budget is important. Depending on your geographical location (GTA or non-GTA), and local competition levels, you'll need to budget between $1-2k per month (or more if possible) on ad spend (excluding management fees).

While at first glance this may seem like a lot, the average annual revenue per patient “AARP” in Ontario ranges between $200 to $250 in hygiene fees per active patient and $350-$400 in dental fees per active patient, totaling $550 to $650 per patient, per year, with the average retention time being 7 years.  We normally see a total cost per conversion between $10-$30 (includes all marketing costs).

With acquisition costs like this it’s important you have a solid process in place to maximize these leads – i.e. a good phone system and properly trained staff so you’re not wasting leads, and converting as many leads into actual patients.  Tracking is also a very important area to have nailed down. Ideally, you're able to track all leads as they flow from the original source, i.e. G Ads, to your site, and finally to either a contact form or phone call.  This allows you to be able to easily see what campaigns are generating the leads - without having to generate reports manually (and normally inaccurate).

We work with NexHealth, which can tie into any existing dental CRM system, Dentrix, OpenDental, Solution Reach, etc... and provides campaign level tracking, complete patient communication management (appointment bookings, reminders, etc...), and much more.

Let the Experts at WMT Take Care of Your G Ads Campaigns

Complete our short form to learn how we can help with your paid search campaign.

Dental Social Media Marketing

Facebook Lead generating machines

WMT understands what's required to build a lead generating magnet in Facebook. We start by looking at all aspects of your Facebook channel to make sure setup for success. Then we build out your ad account and create the right audience demographics for your specific location and practice specialties. We use a combination of Facebook ad types to promote your practice, build followers to your channel and generate qualified leads.

WMT handles all aspects of social media marketing from account setup, targeting optimization, ad creation, and ongoing management.

Facebook Campaigns that Generate Leads

Complete our short form and let's talk about how we can help blow up your social media marketing efforts today.

Website Design & Development for Dentists

Creating Website That Convert Leads to Patients

To support marketing and patient user experience, WMT also provides turnkey website design and development solutions on the WordPress platform.

We understand the dental vertical intimately, which helps reduce costs associated with redesigning your clinics website.  One of the biggest costs involved in a dental website redesign is content creation.  Any existing  content from the old site will need to be rewritten before it can be used on the new site.  We take that burden off your plate, all we need are some bullet points and clarification around the treatments you offer, which also greatly speeds up the time required.   We also know what convert and what doesn't - we'll integrate compelling calls to action that generate leads.  

As part of all clinic redesigns, we also ensure all SEO best practices are built-in from the ground up to increase traffic from organic search.  

So if you're looking to improve your website with either a custom built WP theme, or a stock, but customized WP theme, reach out to us today, let's see what we can come up with for you.  

Website Design that Converts

Complete our short form and let's see how we can improve your clinic's website.

The WMT Experience

Dedicated to providing real world results for dental practices

Over the last decade Web Marketing Toronto has created a system and methodology for dental clinic digital marketing that will grow your practice, putting you in the best possible position whether you're looking to sell your dental practice, or simply looking to increase clinic profitability.   Reach out and let's talk about how we can help grow your clinic's online presence and improve patient interaction and retention with our partnership with NextHealth

Innovation and learning are important to WMT.  To keep up with the ever-changing world of digital marketing, we're always running experiments, tests and analyzing the data, as well as managing a healthy portfolio of client properties.  It's this commitment to learning and growth that allows us to provide clients with best in class digital marketing services.

Take a few minutes and read our dental case study and see how we've helped dental clinics in Ontario increase website traffic over 200% year over year.


Dental Marketing Info Request

Increase Clinic Leads, Revenue, Traffic & Patient Retention

WMT's team of SEO, Paid Search & Social experts will deliver the ROI you need for your dental practice.