Content Marketing for All Your Channels
Creative content balanced for SEO & user experience
WMT understands the delicate balance that needs to occur with content creation and how it impacts the overall user experience. We’ve learned how to create content that achieves both organic search goals, without having a negative effect on the tone or style of marketing & sales copy.
How WMT Can Help
Creating winning SEO content for your website & social platforms
If you’re looking for specialized SEO content creation services that will move the needle, you’re at the right place.
With over 20 years’ experience creating content designed to rank well in search engines, WMT knows what works, while making sure it still sounds natural, non-repetitive, and enticing to potential customers - whether you’re a B2B looking to increase lead generation, or B2C online store looking to increase traffic and sales, we get it and can help.
Our copywriting team is well versed writing within a huge range of verticals, from dental clinics and law firms, to big box retailers and service providers. We have the bandwidth to take on projects big or small, and can create 50,000 product descriptions, just as easily as creating 15 core pages. Virtually no projects are outside our wheelhouse.
READY FOR THE RESULTS YOU'VE ALWAYS WANTED?
Channels, Types of Content & Frequency
It all starts with content planning
The first thing we do with respect to content is research and planning. Assuming we already know about your brand and your product or service offering, we’ll dive into things like:
- What types of content are needed?
- What channels should we be leveraging?
- What’s the competition doing?
- What type of content is ranking for some of your more important keywords?
With the answers to these questions, we build our recommendations for what we feel will deliver the best results, and better position your site as the leaders in your space. While there’s some fundamental commonalities for any content creation plan, i.e. all websites need fresh high quality content, different verticals require different solutions for best results.
What You Can Expect
Delivering unique, high quality content that performs
Quality over quantity is a mantra we stand behind. Whether it’s a blog article, a social media post, core website content, or META titles & descriptions, we go to great lengths to make sure what we’re creating is interesting, compelling, and professionally researched. We only use senior, experienced writers, who are well versed in how to create content that incorporates SEO elements AND users find interesting. We never contract our writing out overseas, all our writers are physically located here in Ontario.
We’re able to create any type of content, from core content for your site, to blog posts, social media posts, white papers, case studies and more. We can also help with video planning & creation, right from story boarding and art direction to final edit and video SEO optimization.
Additionally, all content WMT produces goes through a multi-stage editing & optimization process, before being implemented, or handed over to the client, this includes:
- All content is put through Copyscape checks (plagiarism checker)
- Basic grammatical and spelling checks (US vs Canadian variations)
- SEO edits & optimization by a senior SEO expert – URLs, META tags, links, etc…
- Final proof to ensure nothing has been overlooked
We’re able to create any type of content, from core content for your site, to blog posts, social media posts, white papers, case studies and more. We can also help with video planning & creation, right from story boarding and art direction to final edit and video SEO optimization.
READY FOR THE RESULTS YOU'VE ALWAYS WANTED?
Why Should You Care About Content?
Content is King – It’s the Fuel for SEO
SEO is driven by fresh, high quality, new content. If you’re not creating content on a regular basis you simply won’t be able to compete and maintain rankings against competitors who are. Google all but demands it now, so it’s not really an optional component of any successful SEO campaign.
What types of content matter? Well produced video, blog articles and social media postings – all tied together work best. When it comes to video, it must be well done, which doesn’t necessarily mean expensive or complicated to produce. Video allows you to explain your products and services in a way that today’s content consumers prefer. Blog posts are also great, provided they are professionally written, and aren’t too short. Social posts are also great, as long as they link back to the site.
Content should also be useful for other campaigns – SEO, paid social, email marketing, even paid search in some cases. So, it needs to be conceptualized and then created with this in mind.
WMT understands what works and what doesn’t, and will put together a set of recommendations that makes sense for your vertical, your budget, and your organizations objectives.
GROW TRAFFIC & INCREASE REVENUE
Tell us about your project
Let’s connect and see how we can help grow your online business
Our team of professional SEO experts is the perfect partner for a successful business partnership.
“WMT provides quality SEO services. I have been working with them for about 5 years and they have helped my business grow considerably over this time.”
“We’ve been working with WMT for 8 years and count on the data-based decisions they provide for our SEM, SEO & Social Media campaigns.”
